Cooperative Opportunities 

Familiarization Tours

Become a Newport News Hospitality Ambassador with the Hospitality Training FAM Tour!

Members of the hospitality industry and Newport News city employees have the opportunity to attend a Newport News Familiarization (FAM) Tour. Anyone who participates is eligible to take the Newport News Hospitality Ambassador test at the end of the tour.  After passing the test, participants become certified Newport News Hospitality Ambassadors and will receive a certificate and a lapel pin to wear. 

View our online virtual familiarization tour here or email or call Janie Tross for more information. Traditionally, two city tours are organized each year in the spring and fall.

Customer Service Training

Newport News has dedicated itself to providing continual customer service training. Affordable training is offered to all Newport News tourism-related businesses twice a year. Each training session is customized to give participants a variety of topics and tourism trends that will help them obtain the tools needed to improve their job performance and exceed the needs of our visitors.

FREE Customer Service Training

October 20, 2022

Denbigh Community Center – Newport News

Click here for training highlights and easy registration. 

If you have registration problems, contact Rita Bond at 757-826-3327.

If you have any training questions, please call Janie Tross at 757-886-7777.

Sponsored by Hampton Convention & Visitors Bureau, Hampton Roads Workforce Council, Newport News Hospitality Association and Newport News Tourism.

Free Reunion Planning Seminar

Please contact Cheryl Morales at or 757-926-1428 for information on becoming a vendor or participating. Also, visit (link to her training webinar she & Dia did this past fall) a live presentation on how to book groups into Newport News!

National Travel and Tourism Week

Thank you to everyone who contributed to making National Travel & Tourism Week 2019 a huge success! We look forward to National Travel and Tourism Week each first full week of May! For more information, contact:
Janie Tross
(757) 886-7777

Hi-Lite Hampton Roads AAA Holiday FAM

Familiarization tour of 4 Hampton Roads cities offered to AAA Professionals across the United States and Canada. The opportunity to host a tour of an attraction, hotel property or meal provision is requested. This is a coalition of Hampton, Newport News, Norfolk and Portsmouth and has been successful in driving business to Newport News.

For more information, contact:

Cheryl Morales at 757-926-1428.

Fall Festival of Folklife

Newport News Tourism traditionally has a tent/booth at the Fall Festival of Folklife at Newport News Park during the first weekend in October from 10 a.m. to 5 p.m. We have space for an attraction to share a section of our tent to display items and distribute brochures.

Janie Tross

(757) 886-7777

Welcome Center & AAA Missions

These are additional opportunities for local Newport News hotels, restaurants and attractions to talk directly with travel counselors and professionals that recommend accommodations and things to do in our fine city. It is an economical way to extend your sales budgets and reach some of the markets that each of us tries to achieve individually. We have found that the AAA offices and welcome centers are genuinely interested in what we have to say as a collective team. The bottom line is that we get to see the people who help steer business to Newport News, so please consider joining a sales mission. If you have anyone on your staff that would be interested in this opportunity, please forward this message to them. The only expense that you would have with these opportunities is the cost of lunch and any collateral and giveaways you would be handing out. Space is limited so it will be the first to respond that will attend.

As space is limited please contact Dia Foden at 757-886-7777 as soon as you can to reserve your spot in the van.